Tag Archives: Ben-Hur

Preaching to the Choir 2: The Preachening

Last weekend, Ben-Hur attempted to convert the masses with two different ad campaigns: a rock-em sock-em action movie for secular audiences, and an inspirational, heartfelt drama for religious folks. It worked like a charm. The numbers I see have Ben-Hur making $19.5 million … Continue reading

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Preaching to The Choir

Ben-Hur is having a terrible time at movie theaters. Anthony D’Alessandro at Deadline.com has an interesting write-up about how and why it might have happened. I was particularly intrigued by a trailer that was cut specifically to appeal to Christian … Continue reading

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